This commercial solar provider specialises in designing and installing tailored solar solutions for businesses and government agencies across Australia. Despite their expertise, their previous website failed to effectively engage visitors and convert leads into actionable inquiries, limiting their growth potential.
In September 2024, Digital Six launched a conversion rate-optimised website for the solar company, resulting in remarkable performance improvements.
This commercial solar lighting provider had deep expertise and a strong portfolio—but their outdated website wasn’t doing it justice. Despite delivering tailored solar solutions for major businesses across Australia, their online presence lacked clarity, credibility, and conversion power.
Despite receiving some traffic, only 1.40% of visitors converted, reflecting missed opportunities to capture interested prospects.
A bounce rate of 43.60% indicated a significant portion of visitors were leaving without interacting further.
Their previous website did not fully support their potential to attract and engage a larger audience
A clean, intuitive design was implemented to simplify navigation, highlight their expertise, and clearly communicate their value proposition to potential clients
Key pages were structured to guide visitors toward meaningful actions, such as inquiries and consultations, through clear CTAs and optimised forms.
Compelling content that demonstrated the company’s industry expertise and benefits of their solar solutions was strategically placed across the website to increase engagement and trust
From 1.40% to 10.36%, an incredible 640% increase in conversion efficiency.
From 43.60% to 32.60%, signifying a more engaging and relevant user experience.
More than doubling their traffic, demonstrating the increased visibility and reach achieved.
This case highlights how a carefully optimised website can drive significant improvements in key performance metrics. The commercial solar provider not only gained more traffic but also saw a dramatic increase in conversions and a reduction in bounce rate, resulting in better-qualified leads and a higher ROI from their online presence.
These case studies showcase the journeys of clients who navigated obstacles and achieved their objectives.
