Website Development
Red Education
A strategic digital transformation that helped Red Education increase global search visibility, grow organic traffic, and establish itself as a recognised leader in IT training and certification.
Australian Scaffolds had demand, strong products, and revenue already flowing but with three distinct product lines being managed under a blended digital strategy, performance lacked clarity. Budget was being spread across Google, Meta, and email without clear product-level accountability, making it difficult to scale confidently or identify where margin was being won or lost.
Australian Scaffolds sell three distinct product lines online, Edge Protection, Mobile Scaffolding, and Maxi Props. Each one carries different price points, different buyers, and different purchase decisions. Managing that complexity across paid channels while maintaining strong returns across all three required more than a standard campaign setup.
The existing digital infrastructure wasn’t built for that level of precision. Budget was being spread across a mixed product catalogue without individual accountability. Revenue was being generated, but the system wasn’t structured to identify what was working, scale what wasn’t, or protect margin across each line independently.
As a performance marketing agency working across Google Ads, Meta, and email, we rebuilt the structure from the ground up — with every product line running as its own campaign, with its own budget, its own creative, and its own results to stand behind.
Revenue was coming in, but without product-level separation across Google, Meta, and email, budget decisions were being made without clear visibility into what was truly performing.
Edge Protection, Mobile Scaffolding, and Maxi Props each serve different buyer profiles at different price points. Running them through a single generalised campaign meant none of them were being targeted, bid, or optimised with the precision each product line warranted.
The account was generating revenue, but without product-level campaign separation there was no way to know which lines were pulling their weight and which were carrying wasted spend. Optimisation without visibility isn't optimisation, it's guessing.
A customer base that had purchased once was sitting largely uncontacted. Email marketing wasn't structured to drive repeat purchase, cross-sell between product lines, or recapture customers who had gone quiet, leaving a meaningful revenue channel almost entirely unused.
Call tracking limitations meant phone lead revenue wasn't being recorded against campaign performance. Real results were higher than reported but without the data to prove it, budget decisions were being made on an incomplete picture.
Australian Scaffolds had strong demand across three product lines, but the account lacked the campaign structure needed to scale efficiently.
Product budgets were blended, performance visibility was limited, and key growth opportunities across Google, Meta, and email were being left on the table.
To unlock scalable growth, we rebuilt the entire performance ecosystem, giving every product line its own campaign architecture, its own audience strategy, and its own channel accountability.
Before any campaign work, the digital foundation needed to convert. We designed and built a website experience structured around the three product lines — with clear navigation, product-specific landing pages, and a purchase journey optimised to reduce friction and increase order value.
Every page was built with performance in mind: fast load times, mobile-first design, and conversion rate optimisation baked into the structure rather than bolted on after the fact.
We restructured the Google Ads account so each product line ran as its own Performance Max campaign with individual budget control, creative assets, and conversion tracking. This gave us the precision to know exactly what each dollar was returning and the flexibility to scale the campaigns generating the strongest results.
The result: 33.65 conversions in the last 30 days alone, 795K impressions, $28,100 in conversion value, and a Google ROAS of 1,294% roughly $13 back for every $1 spent.
Meta campaigns were structured with the same product-line logic, each campaign targeting its own audience with dedicated creative, budgets, and optimisation goals. Edge Protection delivered a 15.37x ROAS. Mobile Scaffolds hit 13x. Combined Meta revenue reached approximately $30,900 in a single month.
On email, we broadened the audience strategy, introduced custom hero imagery to lift click rates, and built a send cadence designed to drive repeat purchase across product lines. Email open rates reached 66% more than double the industry average.
Google Ads delivered 795K impressions in the last 30 days, driving qualified traffic across all three product lines while maintaining strong efficiency at scale.
With product-line separation, Google achieved
1,294% ROAS, returning approximately
$13 for every $1 spent.
Edge Protection became the standout Meta performer, delivering a 15.37x ROAS with creative and audience strategy tailored to buyer intent.
Email campaigns achieved a 66% open rate,
re-engaging past buyers and turning an underused
database into an active revenue channel.
Every channel accountable. Every product line tracked. Every dollar earning its place.
With call tracking still being resolved meaning phone lead revenue isn’t yet being captured, the reported numbers are a floor, not a ceiling.
By rebuilding the campaign architecture from the ground up and connecting Google Ads, Meta, and email into a single performance ecosystem, Australian Scaffolds now has a digital revenue engine that exceeds monthly targets, scales with budget confidence, and keeps getting stronger. The only direction from here is up.
These case studies showcase the journeys of clients who navigated obstacles and achieved their objectives.
