Red Education’s top-tier IT training was going unnoticed online. By overhauling SEO, introducing advanced conversion tracking, and refocusing ad campaigns, Digital Six boosted Red Education’s keyword visibility by +690, grew organic traffic 500%, and cut acquisition costs by 83%. Today, they’re a recognised leader in global IT certification, consistently attracting high-value leads and students worldwide.
Their website did not rank for any relevant industry keywords, leaving potential students and corporate clients clueless about their programmes.
With no insights into which campaigns led to genuine leads or closed deals, Red Education lacked data to guide budget decisions.
They needed a cohesive strategy spanning different markets — United States, Australia, New Zealand, Singapore, India — each demanding a unique local approach.
Foundational Optimisations:
A site audit found missing meta tags, unstructured pages, and weak keywords. We optimised key pages to boost search relevance.
Content Strategy & Authority Building:
We created a content calendar on cloud security, DevOps, and networking, linking posts to Red Education’s core pages to enhance authority and keywords.
Targeted Backlink Acquisition:
Mentions and links from top tech sites and IT communities boosted domain authority, sending trust signals that elevated Red Education’s key terms.
Implementing Advanced Tracking:
Without tracking, Red Education couldn’t measure ad performance. We set up systems to track leads, calls, and secured jobs, delivering key ROI data.
Search & Performance Max Campaigns:
Search Campaigns: Targeted high-intent keywords ( e.g. IT certification sign-ups ) to reach ready-to-enrol students.
Performance Max: Leveraged Google’s AI to engage and retarget users, creating a seamless full-funnel strategy.
Global Expansion with Google:
Real-time data enabled us to expand into new territories, including India, with Google. We adjusted campaigns based on regional ROI, optimising resource use.
A steady stream of qualified leads created consistent enrolments and partnerships, reducing reliance on fluctuating sales cycles.
Today, they hold prime position in IT training searches across multiple countries, consistently attract high-value leads, and are poised to expand even further.
These case studies showcase the journeys of clients who navigated obstacles and achieved their objectives.
