Holstens had strong organic visibility, but not for the right keywords. While they ranked well for broad or low-intent searches, they struggled to appear in high-converting, product-specific searches.
This meant that despite having organic traffic, the right customers weren’t finding them.
Holstens was a hidden gem in florist sundries and event supplies, ranking high for general searches but not for the keywords that actually mattered. Their website was getting traffic, but not from the ready-to-go buyer. Fast-forward just four months, we turned their organic traffic from a vague trickle into a steady stream of qualified leads, boosting both rankings and conversions. When you fine-tune SEO, you don’t just get seen, you get found.
High rankings for general terms, but low rankings for high-intent, product-driven searches.
Customers searching for specific products like ‘Americana Chairs’ and ‘LED Candles’ were landing on competitors’ sites instead.
No strategic content targeting high-purchase-intent searches, limiting conversion potential.
Identified Gaps:
Mapped out the most valuable
product-specific, high-converting
keywords Holstens was missing.
Optimised for Commercial Intent:
Prioritised search terms that directly
align with buyer interest rather than
general industry terms.
Updated Product Pages:
Refined metadata, headings,
and descriptions to match
high-intent search queries.
Created SEO-Focused Content:
Published supporting blog content,
buying guides, and FAQs targeting
specific customer search behaviour
Backlink Strategy:
Acquired 454 high-quality backlinks
to build trust and authority for targeted search terms.
Conversion Optimisation:
Recommended improved tracking at checkout to measure organic traffic’s revenue impact.
Users grew 104.6% to 25,646, driving more qualified visitors.
2,458 new rankings, surpassing 11,000 total. Top terms now rank higher.
454 new backlinks boosted domain authority and search credibility
Organic checkouts rose 105.7% to 545, proving SEO’s role in revenue growth.
Returning users increased 11.4%, strengthening retention and loyalty.
By focusing on high-intent keywords, Holstens became a leader in their product category, increasing visibility where it mattered most.
They saw a surge in conversions and customer loyalty, turning organic traffic into tangible sales and long-term success.
Our targeted SEO strategies helped Holstens shift focus from broad visibility to high-intent keywords, driving measurable growth. In just 4 months, with 2,458 new ranked keywords, 454 backlinks, and a 104.6% traffic increase, Holstens saw a stronger market position and more qualified customers.
These case studies showcase the journeys of clients who navigated obstacles and achieved their objectives.
