Base Training Gym is one of Queensland’s leading martial arts centres, offering world-class training in Brazilian Jiu-Jitsu, kickboxing, and mixed martial arts for both adults and kids. With two locations: North Lakes and Brendale, and a reputation built on discipline, expertise, and community, the business is spearheaded by Damien Brown, a former UFC fighter and respected coach.
Despite their strong local presence and legacy of impact, Base Training Gym was under-leveraging its digital potential. In just one month, our work helped deliver over 100 leads to the North Lakes location, their best month since launching two years ago.
Base Training Gym came to Digital Six after their in-house marketing support exited the business. The prior marketing efforts lacked traction, with underwhelming lead generation and little creative variation.
They were looking for consistent, scalable lead generation, a team who could move quickly to increase sign-ups, clear messaging and diversified creative angles and better budget control without sacrificing results
no strategic marketing structure in place
fatigue had set in among their target audience
no longer converting effectively
consistent leads for both Brendale and North Lakes locations
With years of recycled creatives, the local audience had grown disengaged. We refreshed brand storytelling by introducing:
We transitioned from basic interest-based targeting to high-intent targeting using:
Over 100 leads delivered to North Lakes, their best month on record
22 confirmed sign-ups from one campaign alone
A full sales pipeline for the following month
Brendale location now benefiting from campaign duplication and targeting adjustments
We’re now laying the foundation for a sustainable, scalable selling system that is being replicated across both locations. Early returns show strong momentum, with 43 leads generated in just the first week of the following month.
This has positioned Base Training Gym to meet its FY26 goal of 150 new sign-ups and grow from 350 to 500+ members.
Base Training Gym’s partnership with Digital Six has already produced transformational results, with North Lakes seeing record-breaking leads and Brendale now gaining traction with refreshed campaigns.
The next step? Continue refining performance and capitalise on their strong brand to dominate the local martial arts market, one lead at a time.
These case studies showcase the journeys of clients who navigated obstacles and achieved their objectives.
