The channel you already own is often the most under-used one. Email and SMS marketing gives you direct access to people who've already said yes to your brand, the question is whether you're making the most of it.
Most businesses are sitting on a list they’re not fully using. Email and SMS are the highest-ROI channels in digital marketing; they’re direct, owned, and not subject to algorithm changes or rising CPCs. But that return only materialises when the strategy behind them is right.
At Digital Six, we run email and SMS marketing through Klaviyo building automations, campaigns, and segmentation strategies that treat your list as a revenue asset, not a broadcast list. Welcome sequences that convert new subscribers. Abandoned cart flows that recover lost revenue. Win-back campaigns that re-engage dormant customers. Broadcast campaigns that actually get opened and acted on.
The difference between an email marketing agency that sends emails and one that drives results is the same as the difference between having a list and knowing how to work it.
Email and SMS marketing consistently outperform almost every other digital channel on return. The brands getting the most from their lists aren’t just sending more, they’re sending smarter. Here’s what that looks like in practice.
The best email and SMS marketing works around the clock triggered by behaviour, not a send schedule. Welcome flows, post-purchase sequences, abandoned cart recovery, win-back campaigns built once, optimised continuously, generating revenue on autopilot.
Generic blasts go to spam folders and unsubscribe lists. Relevant messages, sent to the right segment at the right moment, get opened and acted on. We use Klaviyo's segmentation to make sure the right people get the right message every time.
Unlike paid media, email and SMS aren't subject to rising CPCs or platform algorithm changes. Your list is an asset you own. The longer you invest in building and working it properly, the more it compounds and the less dependent your revenue is on third-party channels.
SMS open rates run above 90%. For time-sensitive offers, flash sales, abandoned cart recovery, and high-priority comms, SMS delivers immediacy that email can't match. We build SMS strategies that complement email not just replicate it in shorter form.
Email and SMS strategy starts with your list and who’s on it, how they behave, what they’ve bought, and what they haven’t. Before we touch a template or write a subject line, we understand the data. Segmentation strategy, automation architecture, and campaign sequencing are planned before anything goes live.
From there, we build: flows for the moments that matter most, campaigns for the ones you need to hit, and reporting that connects both to actual revenue, not just open rates. Every campaign is tested, every automation is monitored, and every list is treated like the commercial asset it is.
No long-term contracts. Month-to-month management, with a dedicated specialist across your account. And as a Klaviyo agency, we use the platform’s full capability not just the send button.
As Australia’s leading email marketing agency, we design strategic flows that guide subscribers through every stage of the customer journey – from welcome sequences to re-engagement series – maximising brand exposure and conversions.
Broadcast campaigns, newsletters, product launches, promotions, seasonal pushes done well, are one of the highest-returning activities in your marketing mix. Done poorly, they train your list to ignore you. We manage the strategy, copywriting, design, segmentation, and scheduling of your broadcast email campaigns. Every send is treated as an opportunity to earn attention and drive action, not just fill an inbox.
E-commerce businesses have more email automation opportunities than almost any other category and most are only using a fraction of them. Abandoned cart, post-purchase upsell, browse abandonment, loyalty and VIP flows, replenishment reminders we build the automation architecture that turns your Shopify or e-commerce platform into a revenue engine. Klaviyo-native, conversion-focused, and built for scale.
Klaviyo is the platform of choice for serious email and SMS marketing and we know it well. As a Klaviyo agency, we manage the platform setup, integration, list management, segmentation, flow architecture, and campaign delivery. Whether you’re migrating from another platform or starting from scratch, we make sure Klaviyo is set up to perform not just set up.
Sending the same email to your entire list is the fastest way to train people to stop opening them. Segmentation is what separates relevant from generic and relevant emails get opened, clicked, and acted on. We build segmentation strategies based on purchase history, engagement behaviour, product preferences, lifecycle stage, and RFM modelling so every segment receives something worth reading.
Automation is the engine underneath high-performing email marketing campaigns that run without manual intervention, triggered by customer behaviour and delivering the right message at the right time. From simple welcome sequences to complex multi-branch flows that adapt to what subscribers do next, we design, build, and maintain automation systems that generate revenue around the clock.
Every list is different. Every business has different goals. But the process we use to get from where you are to where you want to be is consistent because the fundamentals don't change.
Before we build anything, we assess what you already have. List size, engagement rates, deliverability health, existing automations, platform setup, and segmentation structure. We find the gaps and the quick wins and we fix the foundation before we build on top of it.
We map the full email and SMS marketing strategy: which automations to build first, how to segment the list, what the campaign calendar looks like, and where SMS fits alongside email. Strategy comes before execution, always.
Flows are built in Klaviyo, copy is written, designs are completed, and everything is tested before a single message goes live. Segmentation is set up, triggers are verified, and deliverability is checked. We don’t launch until it’s ready.
Subject lines, send times, segmentation, offer structures, flow logic; we test systematically and act on what the data shows. Open rates, click rates, revenue per email, unsubscribe rates every metric is monitored and every optimisation is intentional.
Broadcast campaigns; newsletters, promotions, launches, re-engagement are planned, written, designed, and sent on a consistent schedule. Each one is reviewed against performance benchmarks from the last.
Monthly reporting that ties email and SMS activity to revenue not vanity metrics. You see what’s working, what’s changed, and what we’re doing next. Clear, useful, and connected to the numbers that actually matter.
Talk to an email and SMS marketing specialist at Digital Six. No obligations. No lock-in. Just a straight conversation about what's possible with your list.
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