IT & Training Services

Partnering with Industry Leaders to Ensure Your Growth.

When Red Education, a global leader in IT certification and training, realised they were virtually invisible online , it was evident that expertise alone would not suffice.

In the bustling digital marketplace of 2024 , even top-tier institutions can fade into obscurity without a robust online footprint. Digital Six change stepped in to the narrative.

Our Impact

Daily Influx of Leads

500%+

Increase in Organic Traffic

690+

Increase in Keyword Rankings

83%

Reduction in CAC

The Situation

IT & Training Services

Red Education’s top-tier IT training was going unnoticed online. By overhauling SEO, introducing advanced conversion tracking, and refocusing ad campaigns, Digital Six boosted Red Education’s keyword visibility by +690, grew organic traffic 500%, and cut acquisition costs by 83%. Today, they’re a recognised leader in global IT certification, consistently attracting high-value leads and students worldwide.

Our Challenge

Despite a stellar reputation in face-to-face settings, Red Education’s digital marketing was fraught with issues,

No Organic Visibility

Their website did not rank for any relevant industry keywords, leaving potential students and corporate clients clueless about their programmes.

Non-Existent Conversion Tracking

With no insights into which campaigns led to genuine leads or closed deals, Red Education lacked data to guide budget decisions.

Broad Global Scope

They needed a cohesive strategy spanning different markets — United States, Australia, New Zealand, Singapore, India — each demanding a unique local approach.

Strategy

Phase 1

SEO Overhaul

Foundational Optimisations:

A site audit found missing meta tags, unstructured pages, and weak keywords. We optimised key pages to boost search relevance.

Content Strategy & Authority Building:

We created a content calendar on cloud security, DevOps, and networking, linking posts to Red Education’s core pages to enhance authority and keywords.

Targeted Backlink Acquisition:

Mentions and links from top tech sites and IT communities boosted domain authority, sending trust signals that elevated Red Education’s key terms.

Phase 2

Google Ads Transformation

Implementing Advanced Tracking:

Without tracking, Red Education couldn’t measure ad performance. We set up systems to track leads, calls, and secured jobs, delivering key ROI data.

Search & Performance Max Campaigns:

Search Campaigns: Targeted high-intent keywords ( e.g. IT certification sign-ups ) to reach ready-to-enrol students.

Performance Max: Leveraged Google’s AI to engage and retarget users, creating a seamless full-funnel strategy.

Global Expansion with Google:

Real-time data enabled us to expand into new territories, including India, with Google. We adjusted campaigns based on regional ROI, optimising resource use.

Phase 3

Phase 4

our results

Page One Visibility:

High-intent keywords soared to the first page of Google, driving daily organic leads.

Traffic Increase:

500%+ more students and businesses discovered Red Education via organic search, laying a robust foundation for future growth.

Keyword Growth:

A significant increase in visibility with +690 new keyword rankings, fueling sustained

Reduction in Marketing Spend:

Once advanced tracking was in place, we could measure the cost of turning leads into paying customers — and reduced it by 83 % over a four-month period.

500%

Increase in Traffic

Impact

Red Education went from being virtually invisible online to a reognised leader in IT certification, attracting high-value students and corporate clients.

A steady stream of qualified leads created consistent enrolments and partnerships, reducing reliance on fluctuating sales cycles.

The Conclusion

Before partnering with Digital Six, Red Education’s formidable offerings were hampered by an invisible online presence and an unmeasured ad strategy. Today, they hold prime position in IT training searches across multiple countries, consistently attract high-value leads, and are poised to expand even further.

Unlock Growth Potential with Tailored Digital Solutions.

Join the brands that trust Digital 6 to fuel their digital success with strategies that work.

From Obscurity to Global Recognition: How Red Education Transformed Their Digital Presence

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

500%+

690+

83%

Despite a stellar reputation in face-to-face settings, Red Education’s digital marketing was fraught with issues,

No Organic Visibility

Non-Existent Conversion Tracking

Broad Global Scope

Strategy

SEO Overhaul

Google Ads Transformation

Page One Visibility:

Traffic Increase:

Keyword Growth:

Reduction in Marketing Spend:

The Conclusion

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.