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1️⃣. AI copy-editing tools will become the norm.
These tools are already popular, and they’ll continue to grow in popularity as they make it easier (and faster) to write without worrying about typos, spelling, and grammar mistakes.
2️⃣. Video content is the future of marketing.
People are spending more and more time on their phones, and social media is one of the most popular ways to connect with them.
3️⃣. Brands will hire prominent creators in house to be the face of their brands on social media.
4️⃣. Social commerce is going to be the next big thing. In 2023, we’ll see it become more and more mainstream, with brands integrating social commerce into their social media strategies to make it easier for customers to shop from their favourite brands without ever leaving the app.
5️⃣. Social media will continue to become more visual, with brands creating more and more videos and images to engage their audiences.
6️⃣. Social listening will be essential. Brands will need to pay attention to what people are saying in order to stay ahead of the curve.
7️⃣. Social commerce is about to get a lot more exciting.
We’re going to see:
-Virtual tours of products, so you can try before you buy
-Virtual hangouts with celebrities and influencers
-Exclusive events with your favourite brands
8️⃣. Brands that want to succeed in the future will have to focus on building relationships. The days of social media being used solely as a way to push products and promote your brand are over. Brands need to realise that the only way they can keep their customers coming back is by creating meaningful conversations with them.
9️⃣. In 2023, more brands will start to use their stories to engage their audiences in more meaningful ways. Stories and storytelling will become even more popular as brands find new ways to share them with people who care.
1️⃣ 0️⃣. Influencer marketing is set to continue to grow in popularity in 2023. Influencers and creators will continue to be popular, as brands look to leverage the power of influencer marketing to reach new audiences.
1️⃣ 1️⃣. The rise of voice-controlled devices will make voice search increasingly important in 2023. To stay ahead of the competition, you’ll need to make sure your content is optimised for voice.
1️⃣ 2️⃣. More brands will invest in social media analytics. Social media analytics will become increasingly important in 2023, as brands look to understand their audiences better and measure the success of their campaigns.
1️⃣ 3️⃣. TikTok and YouTube Shorts will remain an important platform for businesses in 2023, with the potential to reach large, new audiences.
1️⃣ 4️⃣. Social media will become more localised. Brands will need to focus on creating content that resonates with their local audience.
1️⃣ 5️⃣. Nano-influencers, or micro-influencers, with smaller followings will become increasingly important in 2023, as businesses look to target more specific audiences and build relationships with their customers.
1️⃣ 6️⃣. Creativity will be more and more important. With a looming recession in 2023, brands will need to become increasingly creative in order to capture attention (with fewer resources).
1️⃣ 7️⃣. Live streaming and virtual events on social media will become more widespread.
Digital Six | 2022 | Terms