Shopify Agency, Web Developers & Designers: The Silver Store Redesign

Partnering with Industry Leaders to Ensure Your Growth.

The Silver Store’s old WooCommerce website was plagued by clunky functionality, poor user-experience, and a rigid structure that hindered conversions. Navigating the site was frustrating, leading to lost sales and a high bounce rate.

To unlock the store’s full potential, we needed to create a site that was not only visually compelling but also data-driven, conversion-optimised, and built for long-term scalability.

e-commerce retailer

Our Impact

SEO-Optimised Structure

+104%

Increase in Traffic

+219.7%

Increase in Purchases

-70.8%

Reduction in Bounce Rate

The Situation

e-commerce retailer

As a leading website agency and Shopify agency, our team of expert web developers and web designers took The Silver Store’s underperforming WooCommerce site and transformed it into a high-converting Shopify experience. By migrating all data seamlessly, optimising site speed, and simplifying navigation, we removed the friction that led to high bounce rates and lost sales.
We implemented a bespoke Shopify theme with custom product personalisation (Customily) and data-driven CRO insights—driving a 219.7% increase in purchases, a 104% surge in traffic, and reducing the bounce rate by 70.8%. The result is a user-centric website that not only improves customer engagement but also positions The Silver Store for long-term eCommerce scalability and success.

Our Challenge

Streamlining WooCommerce performance, optimising the user journey, and refining the site’s structure to remove friction - we aimed to create a seamless shopping experience.

Inefficient Commerce Setup

Slow load times, a cumbersome checkout process, and backend inefficiencies that created friction for customers and the business.

Poor User Experience

Difficult navigation and a lack of seamless product customisation options led to abandoned sessions.

Conversion Limitations

Despite a strong product offering, the site’s structure limited conversions, holding the CR at 2.10%.

High Bounce Rate

35.60% of visitors were leaving without engaging, highlighting usability issues and a lack of customer retention.

Strategy

Phase 1

Platform Migration & Performance Optimisation

WooCommerce to Shopify Migration:
A structured migration ensuring no
data loss while significantly improving
site stability and speed.

Performance Boost:
Faster load times, mobile responsiveness, and a frictionless shopping experience designed for conversion.

Phase 2

Custom Design & User Experience Enhancement

Bespoke Shopify Theme:
A fully customised design tailored
for an intuitive and high-converting customer journey.

Simplified Navigation & Checkout:
Reduced friction points and streamlined the buying processfor a seamless experience.

Customily Integration:
Introduced a powerful on-page engraving functionality, enhancing personalisation and driving deeper engagement.

Phase 3

Data-Drive CRO & Marketing Readiness

Conversion-Focused UX/UI:
Leveraged customer behaviour data to refine product pages, trust signals, and checkout flows, ensuring the site converts at a higher rate.

SEO & Marketing-Optimised:
The new site structure was built to support long-term SEO growth and enable better performance for paid ads and email marketing.

Advanced Analytics & Tracking:
Integrated robust tracking to monitor user interactions, uncover trends, and further refine the strategy.

Phase 4

our results

Traffic Surge:

Sessions doubled from 25K to 51K (+104%), expanding The Silver Store’s reach.

Conversion Growth

Purchases skyrocketed from 526 to 1,682, a 219.7% increase, proving the effectiveness of the redesign.

Conversion Rate Optimisation

CR rose from 2.10% to 3.29% (+56.7%), boosting visitor-to-customer conversion.

Bounce Rate Reduction

Bounce rate fell from 35.60% to 10.4%, showcasing stronger engagement and UX.

+219.7%

Increase in Purchases

Impact

By leveraging CRO principles and a data-driven design approach, The Silver Store now delivers a frictionless, engaging, and conversion-optimised shopping journey.

Migrating to Shopify, enhancing UX, and integrating advanced personalisation with Customily transformed the site into a powerful eCommerce asset—driving record-breaking conversions and long-term scalability.

The Conclusion

Our website redesign for The Silver Store demonstrates the transformative power of a high-converting, user-centric Shopify experience. By removing friction, leveraging CRO insights, and enhancing personalisation, we turned an underperforming site into a high-growth eCommerce powerhouse.

Unlock Growth Potential with Tailored Digital Solutions.

Join the brands that trust Digital 6 to fuel their digital success with strategies that work.

From Frustration to Seamless Shopping: How a Bespoke Shopify Redesign Transformed The Silver Store

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

+104%

+219.7%

-70.8%

Streamlining WooCommerce performance, optimising the user journey, and refining the site’s structure to remove friction - we aimed to create a seamless shopping experience.

Inefficient Commerce Setup

Poor User Experience

Conversion Limitations

High Bounce Rate

Strategy

Platform Migration & Performance Optimisation

Custom Design & User Experience Enhancement

Data-Drive CRO & Marketing Readiness

Traffic Surge:

Conversion Growth

Conversion Rate Optimisation

Bounce Rate Reduction

The Conclusion

Our website redesign for The Silver Store demonstrates the transformative power of a high-converting, user-centric Shopify experience. By removing friction, leveraging CRO insights, and enhancing personalisation, we turned an underperforming site into a high-growth eCommerce powerhouse.

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.

From Frustration to Seamless Shopping: How a Bespoke Shopify Redesign Transformed The Silver Store

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

+104%

+219.7%

-70.8%

Streamlining WooCommerce performance, optimising the user journey, and refining the site’s structure to remove friction - we aimed to create a seamless shopping experience.

Inefficient Commerce Setup

Poor User Experience

Conversion Limitations

High Bounce Rate

Strategy

Platform Migration & Performance Optimisation

Custom Design & User Experience Enhancement

Data-Drive CRO & Marketing Readiness

Traffic Surge:

Conversion Growth

Conversion Rate Optimisation

Bounce Rate Reduction

The Conclusion

Our website redesign for The Silver Store demonstrates the transformative power of a high-converting, user-centric Shopify experience. By removing friction, leveraging CRO insights, and enhancing personalisation, we turned an underperforming site into a high-growth eCommerce powerhouse.

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.

Platform Migration & Performance Optimisation