ScreenMounts - ecommerce wholesaler

Partnering with Industry Leaders to Ensure Your Growth.

When Screen Mounts first came to us, they were still recovering from the aftershocks of the COVID-19 pandemic. As the sole Australian distributor for a line of premium screen mounting products, they faced rising competition, shrinking margins, and declining sales.

They didn’t just need to stabilise – they needed to grow. With a sharp performance strategy across Meta, Google Ads and SEO, Digital Six helped Screen Mounts move from survival mode into sustained, profitable growth.

our impact

Our Impact

15+ High-Intent Keywords within 6 Months

40%

Increase in Organic Traffic

+2,847

Meta/Google Conversions

+5x

Return on Ad Spend

The Situation

ecommerce wholesaler

Screen Mounts, a distributor of licensed screen mounts in Australia, faced steep challenges during and after the COVID pandemic. With declining sales threatening their sole distributorship and profitability, the business needed to stabilise sales volumes while adapting to a shifting market. Their Google Ads campaigns, though moderately successful, struggled with channel overload, competition, and shrinking margins.

Our Challenge

With sales lagging and competition intensifying, Screen Mounts needed to sharpen focus, improve efficiency, and reclaim profitability through smarter digital execution.

Channel Overload

Managing multiple sales channels diluted focus and resources, leading to inefficiencies in ad spend and campaign performance.

Intense Market Competition

Competitors undercut prices, eroding Screen Mounts margins and market share.

Post-COVID Lag

Sales volumes had not fully recovered post-pandemic, creating urgency to stabilise revenue.

Declining Margins

Rising costs and price wars pressured profitability, demanding a leaner, more efficient marketing approach.

Strategy

Phase 1

Meta Ads for Immediate Stabilisation

Launched Meta (Facebook and Instagram) ads in January 2024 to leverage visual, impulse-driven audiences.

Focused on dynamic product ads showcasing popular screen mounts, capitalising on low-consideration purchases.

Achieved rapid traction, stabilising revenue and buying time to build a long-term strategy.

Phase 2

Google Ads for Search Intent Capture

Introduced Google Ads in May 2024 to target users actively searching for screen mounts.

Implemented location-based targeting (prioritising high-ROI regions) and seasonal campaigns (e.g., EOFY sales).

Combined with Meta, this created a discovery-to-purchase funnel.

Phase 3

SEO for Sustainable Growth

Rolled out SEO in mid-2024 to reduce reliance on paid ads.

Aggressive back linking, skyscraper content, and technical optimisations improved domain authority.

Targeted high-value keywords like durable car phone mounts to capture organic traffic.

Phase 4

Phase 5

our results

Consistent ROAS
Improvements (Meta Ads)

Period	Spend	Return	ROAS	Convs
Jan–Apr	33.5K	127.8K	3.8x	400
May–Aug	32.0K	158.2K	4.9x	742
Sep–Dec	31.7K	143.4K	4.5x	744

Google Ads:

Period	ROAS
May–Aug	4.6x
Sep–Dec	4.5x
Jan–Apr	5.2x

Campaign Success

5x ROAS, contributing to the highest revenue spikes since 2019.

Long-Term‎ ‎ Growth

Ranked for 15+ high-intent keywords within 6 months. Organic traffic increased by 40%, reducing cost-per-acquisition by 22%.

Profitability Restored

Streamlined channels and lower CPA stabilized margins, ensuring business continuity.

+5x

Return on Ad Spend

Impact

By addressing channel overload and post-COVID challenges with a balanced digital strategy, Screen Mounts not only safeguarded their distributorship but also achieved their most profitable quarter to date. This success story proves that adaptability and strategic investment can transform recovery into resurgence, even in highly competitive environments.

Screen Mounts’ resurgence underscores the power of a well-rounded approach—leveraging precision targeting to maximise ROI, embracing seasonal agility to capture demand spikes with standout creatives, and building strong SEO foundations for sustainable and cost-efficient growth.

The Conclusion

from stagnation to sustained success – Our digital strategy for Screen Mounts reveals the stabilising force of a targeted, data-led approach. By pairing seasonal ad agility with long-game SEO, we reignited demand, restored margins, and unlocked scalable growth. From post-COVID slump to record profitability, this was a turnaround rooted in smart strategy and sharper focus.

Unlock Growth Potential with Tailored Digital Solutions.

Join the brands that trust Digital 6 to fuel their digital success with strategies that work.

From Stability to Growth: How Strategic Targeting & SEO Revitalised Screen Mounts’ Post-COVID Recovery

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

40%

+2,847

+5x

With sales lagging and competition intensifying, Screen Mounts needed to sharpen focus, improve efficiency, and reclaim profitability through smarter digital execution.

Channel Overload

Intense Market Competition

Post-COVID Lag

Declining Margins

Strategy

Meta Ads for Immediate Stabilisation

Google Ads for Search Intent Capture

SEO for Sustainable Growth

Consistent ROAS
Improvements (Meta Ads)

Google Ads:

Campaign Success

Long-Term‎ ‎ Growth

Profitability Restored

The Conclusion

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.

From Stability to Growth: How Strategic Targeting & SEO Revitalised Screen Mounts’ Post-COVID Recovery

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

40%

+2,847

+5x

With sales lagging and competition intensifying, Screen Mounts needed to sharpen focus, improve efficiency, and reclaim profitability through smarter digital execution.

Channel Overload

Intense Market Competition

Post-COVID Lag

Declining Margins

Strategy

Meta Ads for Immediate Stabilisation

Google Ads for Search Intent Capture

SEO for Sustainable Growth

Consistent ROAS Improvements (Meta Ads)

Google Ads:

Campaign Success

Long-Term‎ ‎ Growth

Profitability Restored

The Conclusion

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.

Consistent ROAS
Improvements (Meta Ads)