Roof Repair Company - Digital Six

Partnering with Industry Leaders to Ensure Your Growth.

When a Gold Coast Roof Repair Company first approached us, they had a simple, heartfelt goal: “help us grow.” Specialising in tiled roof repairs, they knew their services were valuable, but in a fiercely competitive coastal market, they struggled to stand out.

With a limited budget and skyrocketing keyword costs, turning a modest marketing spend into a steady pipeline of qualified leads felt like chasing the horizon—always just out of reach.

Roof Repair Company

Our Impact

Significant Improvement in Lead Targeting Strategy

97.7%

Increase in Qualified Leads

73.1%

Decrease in Cost Per Lead

310%

Increase in Conversion Rate

The Situation

Roof Repair Company

Facing fierce competition and skyrocketing keyword costs, this local roof repair specialist needed to stretch every marketing dollar. By focusing on precise keyword targeting, hyper-local ads, and cost-control measures like negative keywords and strategic scheduling, we turned wasted clicks into high-quality leads. Ultimately, conversions soared by 86%, the cost per lead dropped by over 70%, and their conversion rate leapt from 7.81% to 32.04%. It’s a powerful proof that even in saturated markets, smart, data-driven strategies can deliver remarkable returns on a limited budget.

Our Challenge

The Gold Coast region is famous for its sunshine and enviable lifestyle, but its roofing services industry is just as well known for its fierce competition.

Saturated Market

Larger competitors with deeper pockets dominated the space, driving up cost-per-click prices and making it difficult for smaller players to compete.

Wasted Clicks

Targeting homeowners in need of tiled roof repairs often resulted in irrelevant clicks from casual browsers, leading to wasted ad spend.

Overshadowed by Big Budgets

With major advertisers aggressively bidding on keywords, our client’s ads were lost in a sea of options, struggling to capture a tt ention in an increasingly crowded market.

Strategy

Phase 1

Precision Targeting

Instead of casting a wide net, we zeroed in on locals actively seeking tiled roof repairs. No more vague terms—just carefully chosen keywords that signaled a homeowner was ready to act, not just browse.

Phase 2

Hyper- Local Focus

The Gold Coast is a patchwork of neighborhoods, each with its own character. We drilled down to the postcode level, boosting bids where conversions flourished and trimming back where costs outweighed returns. This data-driven approach transformed their scattered clicks into a deliberate, effective strategy.

Phase 3

Protecting the Budget

With limited funds, every click mattered. Negative keywords became our shield, blocking irrelevant searches before they could drain the budget. We also scheduled ads during peak times and kept a watchful eye on performance, tweaking bids to maximize every dollar spent.

Phase 4

Compelling Creativity

Tiled roof repairs might not sound glamorous, but we made sure potential customers felt the value. Our ad copy highlighted their unique selling points—expertise in tiled roofs, reliable service, and a local touch. We paired these with strong calls to action, visually appealing creatives, and custom landing pages that guided visitors straight to what they needed.

our results

Conversions Soar:

Quarter vs. Quarter, conversions catapulted from 88 to 174—an increase of 86 qualified leads.

Cost- Effectiveness Improves

Despite rising CPCs in a competitive market, we cut the cost per conversion from $116.06 to $31.18—saving $84.88 per lead.

Conversion Rate Transformed

The conversion rate surged from 7.81% to 32.04%, with a third of clicks turning into meaningful actions—proof of precise targeting, persuasive ad copy, and a conversion-focused landing page.

310%

Increase in
Conversion Rate

Impact

The company out performed competitors by using a strategic, data-driven approach, proving that even with limited resources, big results are possible.

By directly addressing homeowners in need of tiled roof services, the company generated high-quality leads, demonstrating the power of precise, tailored messaging.

The Conclusion

Today, this Gold Coast Roof Repair Company enjoys a steady stream of qualified leads, each one earned through careful targeting, cost-effective measures, and a creative spark that made their ads stand out. This campaign didn’t just meet expectations—it far exceeded them, all while working with a limited budget.

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From Quiet Rooftops to a Steady Stream of Leads: How We Transformed a Gold Coast Roof Repair Company

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

97.7%

73.1%

310%

The Gold Coast region is famous for its sunshine and enviable lifestyle, but its roofing services industry is just as well known for its fierce competition.

Saturated Market

Wasted Clicks

Overshadowed by Big Budgets

Strategy

Precision Targeting

Hyper- Local Focus

Protecting the Budget

Compelling Creativity

Conversions Soar:

Cost- Effectiveness Improves

Conversion Rate Transformed

The Conclusion

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.