Propertystack - Digital Six

Partnering with Industry Leaders to Ensure Your Growth.

When Propertystack first came to us, they had a clear vision: launch a powerful SaaS platform for property managers and scale it fast. But with no brand, no website, and no marketing infrastructure, they were starting from ground zero.

In an increasingly crowded PropTech market, they needed more than just a good product. They needed to cut through the noise, convert traffic into demos, and build a funnel that could grow with them. With speed, clarity, and strategy, Digital Six helped them do just that – taking them from launch to $2.4 million ARR in just 12 months.

our impact

Our Impact

Rapid go-to-market execution with strong positioning and conversion strategy

$2.4 Million

ARR within  12 months from launch

$22–$28

per booked meeting for full product demos

$9

per lead magnet download (top-of-funnel)

The Situation

Propertystack

Propertystack is an all-in-one SaaS platform designed specifically for property management businesses. Their mission is to simplify short term property management with world-class software that streamlines operations, reduces stress, and helps businesses grow. When they approached Digital Six, they had a strong product vision but no established brand, customer journey, or marketing infrastructure. In just under a year, we helped take them to $2.4 million ARR with a high-converting digital strategy built from scratch.

Our Challenge

As a new player in a competitive category, Propertystack needed more than just a logo and a landing page. They needed a brand identity that stood out, a frictionless lead journey, and a sales funnel that could scale with their growth.

No Digital Foundation

Propertystack had no brand presence, no CRM, and no digital assets in place to support marketing or sales activity.

Disconnected Lead Journey

There was no structured customer journey to guide prospects from ad click to product demo - leading to missed opportunities and inconsistent conversions.

No Scalable Sales Funnel

Without automation or a centralised CRM, the sales process was manual, untrackable, and couldn’t scale alongside growth targets.

Strategy

Phase 1

Branding

Developing a professional, modern brand that reflected their innovation and credibility in the proptech space

Phase 2

Landing Pages & Website

Designing and developing high-converting pages tailored to different buyer segments and use cases

Phase 3

Lead Journey & Sales Funnel

Mapping the customer journey, from ad click to booked demo, with optimised nurture paths and conversion triggers

Phase 4

HubSpot Setup & Advertising

Implementing and configuring HubSpot CRM to manage leads, track customer behaviour, and automate follow-ups. Then running high-performing campaigns with cost-efficient CPLs and clear, measurable ROI

Phase 5

our results

$2.4 million ARR within 12 months

From a standing start, Propertystack scaled to $2.4 million in annual recurring revenue within their first year - proving that a strong product paired with the right digital foundation can fuel rapid, sustainable growth.

$22–$28 per booked product demo

By combining targeted paid ads with a high-converting lead journey, we were able to consistently deliver fully qualified demo bookings at a cost well below industry averages - turning cold leads into high-value prospects.

$9 cost per lead magnet download

Our top-of-funnel campaigns drove steady engagement through educational assets and lead magnets, bringing in a healthy pipeline of leads at an efficient CPL.

Fast, scalable go-to-market engine

With HubSpot automation, conversion-optimised pages, and a strategic sales funnel in place, Propertystack launched with a marketing machine that was built to scale - not just for traffic, but for revenue.

$2.4 M

ARR in 12 months

Impact

By building Propertystack’s digital presence from the ground up, we created a marketing engine that drove measurable growth at every stage of the funnel. From brand launch to revenue scale, our strategy turned a great product into a high-performing business.

The Conclusion

Propertystack’s growth story proves what’s possible when you combine a powerful product with the right marketing engine.

Digital Six delivered an end-to-end go-to-market strategy that didn’t just launch the brand – it launched revenue. From zero to recurring multi seven figures in a year, this is what scalable, strategic digital marketing looks like.

Unlock Growth Potential with Tailored Digital Solutions.

Join the brands that trust Digital 6 to fuel their digital success with strategies that work.

From brand launch to a high-performing sales engine:  $0 to $2.4 Million in Recurring Revenue in 12 Months

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

$2.4 Million

$22–$28

$9

As a new player in a competitive category, Propertystack needed more than just a logo and a landing page. They needed a brand identity that stood out, a frictionless lead journey, and a sales funnel that could scale with their growth.

No Digital Foundation

Disconnected Lead Journey

No Scalable Sales Funnel

Strategy

Branding

Landing Pages & Website

Lead Journey & Sales Funnel

HubSpot Setup & Advertising

$2.4 million ARR within 12 months

$22–$28 per booked product demo

$9 cost per lead magnet download

Fast, scalable go-to-market engine

The Conclusion

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.

From brand launch to a high-performing sales engine: $0 to $2.4 Million in Recurring Revenue in 12 Months

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

$2.4 Million

$22–$28

$9

As a new player in a competitive category, Propertystack needed more than just a logo and a landing page. They needed a brand identity that stood out, a frictionless lead journey, and a sales funnel that could scale with their growth.

No Digital Foundation

Disconnected Lead Journey

No Scalable Sales Funnel

Strategy

Branding

Landing Pages & Website

Lead Journey & Sales Funnel

HubSpot Setup & Advertising

$2.4 million ARR within 12 months

$22–$28 per booked product demo

$9 cost per lead magnet download

Fast, scalable go-to-market engine

The Conclusion

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.

From brand launch to a high-performing sales engine:  $0 to $2.4 Million in Recurring Revenue in 12 Months

$22–$28 per booked product demo