Precision Plumbing Case Study: Lead Generation Success

Partnering with Industry Leaders to Ensure Your Growth.

Precision Plumbing was losing ground to competitors in search rankings. Despite their solid reputation and excellent HVAC and plumbing services, their lack of visibility made them nearly invisible online. In October 2024, Digital Six launched their new website and SEO campaign.

The results were remarkable. While quick wins aren’t typical in SEO, a blend of strategic expertise, targeted content updates, and technical improvements gave Precision Plumbing rare early momentum in organic search.

Precision Plumbing

Our Impact

Customer Journey Enhancement

+417%

Sessions increased

30+

Backlinks Secured

+352%

Conversions Achieved

The Situation

Precision Plumbing

Our Challenge

Precision Plumbing faced competitor dominance, an outdated website, and near zero keyword visibility.

Competitor Overload

Rivals were scooping up the leads from high-intent keywords. Precision Plumbing barely ranked, making it hard for customers to find them.

Out-of-Date Website

Their site was a static storefront, offering no fresh content or optimisation—just a web version of a closed sign.

Low Visibility

With nearly no traction on crucial keywords, they weren’t just low on the search results page—they were nowhere near the front door.

Strategy

Phase 1

Laying the
Foundations

Unearthing High-Intent Keywords:
We identified high-intent keywords that real customers use when they’re ready to hire, ensuring faster conversions.

Speedy Backlink Boost:
Secured a small number of authoritative backlinks from industry-relevant sites
and local directories, giving rankings an instant lift.

Phase 2

Website
Transformation

Content That Clicks (and Converts):
Revitalised the site with detailed
service pages and blog posts centred
on high-intent keywords, resonating with both search engines and customers.

Polishing the Customer Path:
Streamlined the user journey with
simple forms, clear contact information, and spam-free navigation to quickly
turn visitors into qualified leads.

Phase 3

Ongoing
Optimisation

Strategic Content Expansion:

Continued publishing blog content,
FAQs, and industry insights to maintain
momentum and reinforce SEO authority.

Technical SEO Refinements:

Enhanced site speed, structured
data, and mobile usability to improve
rankings and user experience.

Phase 4

our results

Traffic Surge

Sessions increased by 417% growing from 197 to over 1000 visitors per month by December.

Keyword Rankings Improved

Ranked keywords quadrupled from 50 to 200, with average position improving from 86 to 78.

Conversions Achieved

Leads jumped 352%, with 77 recorded monthly from SEO.

Higher Engagement

Engagement rates rose from 52.79% to 55.45%, showing stronger user interest and intent.

417%

Traffic Growth

Impact

Precision Plumbing immediately saw rapid growth, by refining their keyword strategy and securing quality backlinks, we unlocked untapped potential, accelerating results far beyond typical timelines.

Beyond quick wins, we built a sustainable SEO framework. The right content, improved rankings and strong domain credibility set up ongoing visibility, ensuring continued high-intent customers.

The Conclusion

Our work with Precision Plumbing showcases the power of targeted SEO strategies. By identifying untapped potential, focusing on high-intent keywords, and securing quality backlinks, we turned a stagnant online presence into a platform for rapid growth. While such early wins are rare, this success highlights how small, strategic changes can unlock untapped potential and deliver remarkable results.

Unlock Growth Potential with Tailored Digital Solutions.

Join the brands that trust Digital 6 to fuel their digital success with strategies that work.

From Stagnation to Surge: How a few Key SEO Moves Sparked Rapid Growth for Precision Plumbing

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

+417%

30+

+352%

Precision Plumbing faced competitor dominance, an outdated website, and near zero keyword visibility.

Competitor Overload

Out-of-Date Website

Low Visibility

Strategy

Laying the
Foundations

Website
Transformation

Ongoing
Optimisation

Traffic Surge

Keyword Rankings Improved

Conversions Achieved

Higher Engagement

The Conclusion

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.

From Stagnation to Surge: How a few Key SEO Moves Sparked Rapid Growth for Precision Plumbing

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

+417%

30+

+352%

Precision Plumbing faced competitor dominance, an outdated website, and near zero keyword visibility.

Competitor Overload

Out-of-Date Website

Low Visibility

Strategy

Laying the Foundations

Website Transformation

Ongoing Optimisation

Traffic Surge

Keyword Rankings Improved

Conversions Achieved

Higher Engagement

The Conclusion

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.

Laying the
Foundations

Website
Transformation

Ongoing
Optimisation