From Struggle to Spirit: How a Local Artisan Distiller turned Traffic Woes into Booming Success

Partnering with Industry Leaders to Ensure Your Growth.

This is the story of a local artisan gin and spirits business at a turning point. Known for premium small-batch products and immersive distillery tours, they faced a challenge: low visibility. After an unsuccessful Google Ads campaign and a decline in organic traffic post-website migration, they struggled to reach new customers.

With their future on the line, they partnered with us to reverse the trend. Through strategic digital marketing, we turned poor returns into impressive growth, boosting revenue and brand awareness.

Local Artisan Distiller

Our Impact

SEO-Optimised Content & Insights

94%

Increase in Active Monthly Users

142%

Increase in Organic Traffic

1446%

Increase in ROAS

The Situation
Local Artisan Dealer

Facing stalled bookings, plummeting organic traffic, and a Google Ads return of just $0.64 for every dollar spent, this local artisan distiller needed a turnaround. First, they refined their paid advertising—using retargeting, high-intent keywords, and fresh ad copy—to boost ROAS from 0.64x to 9.9x and generate $11.1k in revenue in just three weeks.

Next, an SEO overhaul targeted valuable keywords, revitalised on‐page content, and reversed the post‐migration traffic slump. Keyword visibility soared from 268 to 650+, and monthly active users surpassed 10,700 by December 2024. Altogether, these strategic moves transformed an underperforming digital presence into a robust engine for revenue and growth.

Our Challenge

In October 2024, our client’s digital presence was fading. Ads weren’t delivering, bookings were low, and organic traffic had stalled.

1.

Unprofitable Advertisement

Their Google Ads returned just $0.64 for every dollar spent, undermining confidence in paid advertising.

2.

Lagging Event Bookings

Event bookings lagged, with few sign-ups for their exceptional distillery tours, missing out on potential revenue.

3.

Organic Traffic Collapse

A website migration caused a sharp drop in organic visibility, leaving them nearly invisible to potential customers.

Strategy

Phase 1

Paid Advertising Optimisation

Retargeting the Right Audience:

Crafted retargeting campaigns for past
site visitors, showing relevant spirits and
events to reignite interest.

 

Keyword Refinement & High-Intent Focus:

Focused budget on high-intent keywords,
ensuring every click targeted ready-to-buy
or book shoppers.

 

Engaging Ad Copy & Ongoing Optimisation

Revamped ads and optimised campaigns,
increasing ROAS from 0.64x to 9.9x,
generating $11,100 revenue.”

Phase 2

SEO Recovery (October 2024)

Strategic Keyword Targeting:

Focused on high-value keywords, boosting
search rankings from 268 to over 650
keywords visible on Google by December
2024.

 

Content that Captures Attention:

Created SEO-optimised content that
told the brand’s story, boosting both
search rankings and engagement.

 

Traffic Revival & Growth:

Organic traffic surged, reaching 10,700
active users by December 2024, leading
to renewed success.

Phase 3
.
our results

Paid Advertising Revenue Increase

ROAS soared from 0.64x to 9.9x, generating $11.1k in revenue in the first three weeks.

Organic Search Renaissance:

Keyword rankings surged, jumping from 268 to over 650 visible on Google.

Traffic Surge

Over 10,700 active users in December 2024, surpassing pre-migration traffic levels.

+9.9x
ROAS Achieved
Impact

Transformed digital channels into reliable sources of revenue and growth, overcoming previous ad inefficiencies and search ranking struggles.

 

Rose above competition with data-driven decisions, high-intent targeting, and authentic content, reclaiming it’s market share, and unlock exciting new opportunities.

The Conclusion

The journey from digital struggle to thriving success highlights the power of strategic marketing. By optimising paid ads, targeting high-intent keywords, and crafting authentic content, transformed online presence into powerful engine for revenue and growth. With the right approach, any business can overcome and reclaim market position.

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