Illuminating Success: How Website Optimisation Transformed a Commercial Solar Business

Partnering with Industry Leaders to Ensure Your Growth.

This commercial solar provider specialises in designing and installing tailored solar solutions for businesses and government agencies across Australia. Despite their expertise, their previous website failed to effectively engage visitors and convert leads into actionable inquiries, limiting their growth potential.

In September 2024, Digital Six launched a conversion rate-optimised website for the solar company, resulting in remarkable performance improvements.

sustainable technology

Our Impact

640%

Conversion Rate Boost

32.60%

Bounce Rate Reduction

1800+

User Traffic Surge

The Situation

This commercial solar lighting provider had deep expertise and a strong portfolio—but their outdated website wasn’t doing it justice. Despite delivering tailored solar solutions for major businesses across Australia, their online presence lacked clarity, credibility, and conversion power.

Our Challenge

This solar provider needed more than panels on a page. They needed a clear value story, a frictionless path to enquiry, and a website that turned interest into action.

Low Conversion Rate

Despite receiving some traffic, only 1.40% of visitors converted, reflecting missed opportunities to capture interested prospects.

High Bounce Rate

A bounce rate of 43.60% indicated a significant portion of visitors were leaving without interacting further.

Limited Reach

Their previous website did not fully support their potential to attract and engage a larger audience

Strategy

Phase 1

Enhanced User Experience

A clean, intuitive design was implemented to simplify navigation, highlight their expertise, and clearly communicate their value proposition to potential clients

Phase 2

Conversion  Focused Layout

Key pages were structured to guide visitors toward meaningful actions, such as inquiries and consultations, through clear CTAs and optimised forms.

Phase 3

Optimised Content

Compelling content that demonstrated the company’s industry expertise and benefits of their solar solutions was strategically placed across the website to increase engagement and trust

Phase 4

Phase 5

our results

Conversion Rate Boost

From 1.40% to 10.36%, an incredible 640% increase in conversion efficiency.

Bounce Rate Reduction

From 43.60% to 32.60%, signifying a m ore engaging and relevant user experience.

Traffic Surge

More than doubling their traffic, demonstrating the increased visibility and reach achieved.

640%

Increase in Conversion Efficiency

The Conclusion

This case highlights how a carefully optimised website can drive significant improvements in key performance metrics. The commercial solar provider not only gained more traffic but also saw a dramatic increase in conversions and a reduction in bounce rate, resulting in better-qualified leads and a higher ROI from their online presence.

Unlock Growth Potential with Tailored Digital Solutions.

Join the brands that trust Digital 6 to fuel their digital success with strategies that work.

Illuminating Success: How Website Optimisation Transformed a Commercial Solar Business

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

640%

32.60%

1800+

This solar provider needed more than panels on a page. They needed a clear value story, a frictionless path to enquiry, and a website that turned interest into action.

Low Conversion Rate

High Bounce Rate

Limited Reach

Strategy

Enhanced User Experience

Conversion Focused Layout

Optimised Content

Conversion Rate Boost

Bounce Rate Reduction

Traffic Surge

The Conclusion

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.

Conversion  Focused Layout