How Papermaze Generated $18,371 in 37 Days With a Fresh Meta Ads Strategy

Partnering with Industry Leaders to Ensure Your Growth.

Papermaze Scrapbooking Supplies is an eCommerce store dedicated to providing a wide variety of materials to help crafters bring their memories to life. Their target audience consists predominantly of women aged 35-65 who are passionate about the art of scrapbooking and value high-quality, inspiring supplies.

In just 37 days, a new Meta Ads strategy transformed Papermaze’s sales, generating over $18,371 and accounting for a staggering 40% of the company’s total revenue from late August through September 2025.

Our Impact

$18,371 revenue in 6 weeks

+6.93x

Return on Ad Spend

+19.8%

Revenue Growth

+3.48%

Increase in Click-Through Rate

The Situation

As a Digital Six client for over four years, we had successfully managed their SEO and Google Ads. However, previous brief attempts at social media advertising had underperformed and were subsequently paused.

The context was critical: the founder is a “one-woman band” who runs Papermaze alongside a full-time job, personally funding all marketing expenses out of her own pocket. Our primary objective was to transform the business into a self-sustaining entity where marketing costs were covered by revenue, finally allowing her to see a personal profit from her passion project.

Our Challenge

The main challenge was breaking through a performance plateau and unlocking sustainable growth, ensuring the business could confidently reinvest in its next stage of expansion.

Untapped Audiences:

Their ideal customer—creative, visually-driven women aged 35-65—spends a significant amount of time on platforms like Facebook and Instagram, yet this channel was completely dormant.

Over-Reliance on an Ill-Suited Ad Platform:

Marketing efforts were concentrated on high-intent search platforms like Google Ads. This strategy is great for users who know exactly what they want, but it fails to generate new demand for visually-driven products that thrive on inspiration and impulse purchases.

Sub-Optimal Returns:

The existing Google Ads strategy was yielding a ROAS of just 3.92x with a low CTR of 1.68%. These returns weren't strong enough to create the self-funding growth engine the business desperately needed.

We knew that for a visual hobby like scrapbooking, inspiration is the key to conversion. Our strategy pivoted from a purely reactive, search-based approach to a proactive, demand-generation model on Meta, executed in four distinct phases.

Phase 1

Deep Audience Research

Before a single ad was built, we dived into the psychographics of the modern scrapbooker. We explored their motivations, what inspires them, and their online habits. This confirmed that authentic, visually appealing, and inspiring content was essential to capture their attention.

Phase 2

High-Impact Creative Development

Armed with audience insights, we developed ad creatives with a fresh, “modern ad feel” designed to stop the scroll. We moved beyond static product shots and implemented a multi-angle testing strategy, featuring:

“What’s in my bag” style flat-lays to align with current social media trends.
“Just Landed” showcases to generate excitement and urgency around new arrivals.
Best-selling brand features (e.g., Stamperia, Graphic 45) to leverage brand loyalty and build trust.

Phase 3

Dynamic Creative Refreshes

To combat ad fatigue, we established a system for continuous monitoring. By tracking performance, we stand ready to deploy new creatives the moment an ad’s effectiveness begins to fade, ensuring campaigns remain fresh and results are consistent.

Phase 4

Continuous Optimisation

Our campaigns are never “set and forget.” We monitor key metrics daily—from ROAS to CTR—to ensure every dollar of ad spend is maximised for profitability and that the campaign is continuously optimised for scaling.

Phase 5

our results

Exceptional Profitability:

The campaign delivered a 6.93x Return on Ad Spend (ROAS), establishing a new benchmark for marketing efficiency. With just a $2,652 ad spend, we generated over $18,300 in sales.

Instant Revenue Injection:

In just 11 days at the end of August, the campaign generated 32.3% of the entire month's revenue.

Record-Breaking Growth:

The business saw a 19.8% revenue jump from July to August, followed by a further 6.5% growth in September, making them the two best-performing months in the last 12 months.

Accelerated Momentum:

The post-launch growth rate was nearly 5 times higher than the growth seen in the previous month, demonstrating the campaign's direct and powerful impact.

Surging Order Volume:

Total orders grew by 19.3% from July to August, with momentum continuing into September with a further 5.4% increase.

High-Quality Traffic:

In its first six weeks, the campaign drove 4,024 new, highly engaged sessions to the site, boasting an engagement rate of 88.94%—surpassing even Organic Search.

6.93x

Return on Ad Spend

Impact

In just a short time, Papermaze has transformed from a passion project into a profitable, scalable business. With our data-driven Meta campaigns, revenue quickly outpaced combined ad spend and agency fees, proving the model is not only viable but profitable. The founder now feels the shift firsthand—she’s busier than ever, packing significantly more orders and experiencing the momentum of real growth. What once felt like a high-stakes side hustle is now a self-funding, sustainable business with the freedom and confidence to scale.

The Conclusion

The client is genuinely thrilled. The financial pressures are beginning to lift, and for the first time, she is seeing a meaningful profit from the business go directly into her pocket. This success story is a powerful reminder of what’s possible when the right strategy meets a truly passionate founder.

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How Papermaze Generated $18,371 in 37 Days With a FreshMeta Ads Strategy

Partnering with Industry Leaders to Ensure Your Growth.

Our Impact

+6.93x

+19.8%

+3.48%

The main challenge was breaking through a performance plateau and unlocking sustainable growth, ensuring the business could confidently reinvest in its next stage of expansion.

Untapped Audiences:

Over-Reliance on an Ill-Suited Ad Platform:

Sub-Optimal Returns:

We knew that for a visual hobby like scrapbooking, inspiration is the key to conversion. Our strategy pivoted from a purely reactive, search-based approach to a proactive, demand-generation model on Meta, executed in four distinct phases.

Deep Audience Research

High-Impact Creative Development

Dynamic Creative Refreshes

Continuous Optimisation

Exceptional Profitability:

Instant Revenue Injection:

Record-Breaking Growth:

Accelerated Momentum:

Surging Order Volume:

High-Quality Traffic:

The Conclusion

Unlock Growth Potential with Tailored Digital Solutions.

Let’s Work Together & Make Greatness Happen.