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Aaron Erwich

Jan 09

13 TikTok Tips That Will Help You Go Viral in 2023

TikTok is taking over the world. With over one billion monthly active users, it definitely feels like this video-based social networking platform has reached global domination status. If you haven’t joined in yet, it’s time to get on board.

Not sure how TikTok works? We’ve got you covered. We’ve gathered up a list of the best TikTok tips and tricks, now it’s time for you to take over TikTok.

1. Start with a hook (first 3 seconds of a video) 

TikTok is a fast-moving platform. If you don’t grab your viewer’s attention right away, they’ll move on to the next video. So make sure you do this by starting with a hook: ideally, the first 3 seconds or so will reel in your intended audience. Try using either audio or visual means to do this (or both!).

For example, when we post marketing relevant content (our niche) the aim is to introduce the subject right away, giving the viewer a reason to stick around and see what the advice is.

2. Give viewers a reason to comment… 

On TikTok, comments are king (sorry, that’s a lie—technically, Lewis Capaldi is king, but more on him later). The more comments you get on a video, the more likely TikTok’s algorithm will favour it, meaning more people will see your content.

3. … and answer as many comments as possible

You can get more comments on your TikTok by replying to the comments that you get. This way, you’ll be establishing a more genuine relationship with your audience, plus it helps the algorithm that brings more views to all of your creations.

4. Make TikToks from comments

Perhaps one of TikTok’s most unique features is creators being able to make videos that reply to a specific comment. In fact, some TikTokkers have built their following based off of audience-requested original videos — like @poppincandyofficial

5. Post at the right time

Did you know that there are times when video posts tend to get the most views on TikTok? Tuning in to the audience’s viewing habits and posting at the right time could lead to tons of new viewers. The best time to post, depending on the day of the week? 9:00 p.m. is a good time to post on Monday, but not on Saturday.

Let’s be honest, social media scheduling and posting can be a real pain. Thankfully, there are tools to help you schedule posts in advance, so you can publish at the best times of the day when your audience is most engaged on social media—like Hootsuite’s post scheduler.

6. Learn from your successes (and mistakes)

Analyse your analytics. See what types of videos are most successful, and then recreate the success. If you’ve struck gold with an audience-pleasing video, repeat it. For example, if your shocking Kardashian impersonations are always a hit, don’t quit.

7. Find your niche

Finding your niche is a great place to start if you’re trying to build up your TikTok audience. If you’re on TikTok purely for fun, and aren’t looking to make money, then this might not be quite as important. But if you are interested in making money with your content, or at least building an audience to engage with, then looking at niches is the way to go.

8. Use trending sounds

TikTok can be a treasure trove of inspiration, but it can also be overwhelming — especially if you don’t know where to go. If you’re ever stuck in a rut on TikTok and want to spice up your content, try scrolling through the platform yourself. See what sounds are trending and what folks are using them for, and think about how you can put your own twist on them — and we’re not (just) talking about making lip-sync videos.

There are also some great online resources where you can gauge trending sounds on TikTok INSERT LINK HERE

9. Jump on trends

Not all trends are based on audio — there’s also challenge- and game-based trends, which are a great way to incorporate some lighthearted fun into your content. Simply using voice filters is emerging as a huge TikTok trend, and some folks are combining the voice filters with other trends (double whammy).

10. Keep it short and sweet

Keep the viewer’s attention by always giving them something new to look at. Editing TikToks is an art in itself, but for the most part, you’ll want to stick with short, snappy clips. This likely means cutting out quite a bit of content in order to show the most action or even speeding certain clips up.

TikToks are short, visual clips that usually fall between 15 seconds and two minutes in length. They’re great for showing the world what you have to offer, and they make a huge impact if they’re high-quality and enjoyable to watch. The trick with TikTok is finding what works for your brand. For example: do you prefer funny content? Song clips? Discreet product descriptions? Here are some editing tips that will help you make your TikTok stand out from the crowd.

11. Experiment with new forms of videos

TikTok is always changing—the kinds of videos that went viral in 2020 are different from the kinds of videos that are going viral today. It’s important to be constantly experimenting and adapting (and that’s also part of what makes TikTok fun).

Lewis Capaldi (named the King of TikTok by… himself, actually) is an icon on the platform, largely because he’s constantly trying new things. After the singer teased a new love song on TikTok, couples started using it to make romantic videos—and Capaldi started stitching those videos showing how “lackluster” his own love life is.

12. Use popular hashtags

Make your content more discoverable by using trending hashtags relating to your content. TikTok will use these hashtags to understand what kinds of videos you’re making, and recommend them to the right people, this way the FYP you land on are more likely to engage with your content. 

13. Don’t take yourself too seriously

When you have a large following on TikTok, the pressure is on to keep up with the latest trends. While it’s important to do your research, don’t forget to stay true to yourself. After all, there’s no one way to do things. Just be yourself and wear it like a badge of honour when you get it right.

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